Workplace | Brand | Experiential Design
_AN0111225.jpg){kind=link}
Branding, Experiential Design
Location: Salt Lake City, Utah
Client: Monster.com
Agency: Arnold Worldwide, Internal
Brand Visualization: Internal
2002 Olympic Winter Games
As the official online career management services sponsor of the 2002 Olympic Winter Games and 2002 U.S. Olympic Team, Monster had a strong presence at the 2002 Olympic Winter Games in Salt Lake City. I was fortunate to be the Creative lead, working closely with Arnold Worldwide team to make this amazing opportunity come to life. Above with Jeff Taylor, CEO and Founder and custom 3D model of “Trump”, our mascot. A take over in Park City, a one-of-a kind snow maze, full SWAG and gear for athletes and of course, custom Monster pins.
Location: Domestic US
Client: Monster.com
Production: The Lightship Group
Brand Visualization: Internal
2000 Monster.com Lightship
First of its kind, but one of many of our guerrilla marketing tactics. I worked hand-in-hand with The Lightship Group to create our multiple lightships. Shown above is the American Blimp Corporation A-150. There are only a handful of colors that the company can produce and I needed the orange tone-on-tone of our brand to come to life. Each swirl was custom cut and applied over the large orange base. Sounds simple right? Nope. Because of the additional weight this caused, we had to be extremely careful that this would not create any safety concerns.